Wildcat Twitter

If you need further proof that Twitter is not just for people named Stefani Germonatta, Check out the University of Arizona Athletic Director Greg Byrne, who just announced the hiring of their new head football coach Rich Rodriguez via Twitter.

Great stuff. Remember when Twitter was a virtual race track for CNN and Ashton? Now, major programs make major announcements via social networks.

Of course, the cynics out there will argue that the come-and-go brevity of Twitter is perfect for the revolving doors of college football, but I refuse to talk to such naysayers. So there.

From a practical point of view, it is a pretty tidy means of disseminating news. It's basically grassroots broadcast communication. It gets the word out quickly, effectively and almost guarantees further propagation. Of course, you will deal with unsolicited feedback, but nothing comes that easy. But even that can be a potential advantage. You get to see the reaction to your decisions from everyday people. Press conferences don't do that for you.

Corporation and entities are becoming more savvy, and are understanding how powerful (and free) social networking is. And even teens seem to finally be jumping on the bandwagon.

What if... what if MJ (b-baller) had tweeted his comeback (for you youngsters, I mean the first one)? What if we had twitter when the Berlin wall came down? What is Breet Favre announced his retirement... oh, scratch that.

Twitter can be quite useful. Let's end on that.